Case Studies
Dell Online
The case study demonstrates the importance of Customer focus in business success, Identifying the valued customer segment, product-service bundle in creating a compelling value propostion i.e it is not just the core product but how it is delivered that is also cucial and today is often the more likely source of differentiation, aligning the value network in successfully delivering against the promised value proposition.
Public Sector Service Design
The case study discusses the challenge of designing a new service in the public sector in Singapore. It helps us the value of design beyond developing new products and technologies. Specifically it illustrates how collaborating with designers and significant value when addressing social and business problems. It argues that design thinking is not only a prblem-solving approach but also an approach to enable strategy formulation and execution.
Waterdrop - Launching Brands/Products Globally
The case study discusses a challenge that many entrepreneurs, but also senior executives are familiar with: generating efficient and sustainable growth in international markets. Future growth requires attracting, retaining and developing customers, which in turn requires creating value for customers, which in turn requires clear choices of who your customers are, what you offer them through what touchpoints, and why they should by from you.
xChange Simulation - Influencing without Authority
We focus on working together as a team to influence others as a means to effectively achieve your goals. Working in teams can often lead to better decisions than those by people working alone; of course, it may also be true that while stupid mistakes are made by individuals, truly colossal mistakes are only made by teams.
Influencing stakeholders is one of the most difficult tasks faced by product managers and it require a deep understanding of organisational dynamics, interpersonal networks, and diffusion patterns to complete effectively. Spend several hours of the session working in teams trying to create enthusiasm and support to launch a new product in the xChange simulation.
Assessments
xChange Simulation - Influencing without Authority
We focus on working together as a team to influence others as a means to effectively achieve your goals. Working in teams can often lead to better decisions than those by people working alone; of course, it may also be true that while stupid mistakes are made by individuals, truly colossal mistakes are only made by teams.
Influencing stakeholders is one of the most difficult tasks faced by product managers and it require a deep understanding of organisational dynamics, interpersonal networks, and diffusion patterns to complete effectively. Spend several hours of the session working in teams trying to create enthusiasm and support to launch a new product in the xChange simulation.
